| - Click on title to
advance to that section |
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Star
Tribune Experience Study |
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New Readers Study |
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Slide Galleries |
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Reader Behavior Scores |
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Newspaper Experience Study |
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Impact Study: The Power to Grow Readership |
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Impact Study: Readership in Action |
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Impact Study: Newspaper Consumers |
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Impact Study: Editorial & Advertising Content |
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Impact Study: Culture & Management Practices |
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Impact Study: Brand Perceptions |
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Impact Study: Service Excellence |
About the Impact Study
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Star
Tribune Experience Study: Overview
Page |
|
Reinventing
the Newspaper for Young Adults -
PDF |
| Something
To Talk About: Engaging Young Adults in the Core Newspaper -
PowerPoint |
| Q &
A about the Experience Newspaper - PDF |
| More about
the Star Tribune Test: The Experience Newspaper - PDF |
| More about
the Star Tribune Test: Inside Pages (News and Ads) Study
- PDF |
| Minneapolis
Star Tribune "Experience Newspaper" Study: Questionnaire
and Results - PDF |
Minneapolis
Star Tribune Inside Pages Study: Questionnaire and Results
- PDF
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| New Readers Study: Overview Page |
| Reaching
New Readers: Revolution not Evolution - PDF
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| "In
Their Own Words": 2004 NAA/ASNE presentation - PowerPoint |
| "In
Their Own Words": Spanish language version - PowerPoint |
| "Are
You Ready to Innovate?": 2004 Readership Conference presentation
- PowerPoint |
| "Talk
About it" Website Innovation - PDF
|
Newspapers
in Study
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| Key
Newspaper Experiences - PDF |
| Complete
List of Newspaper Experiences - PDF |
| Auditing
Your Newspaper's Experiences - PDF |
| Measuring
Results: How to Tell Whether Experience
Innovations are Working
- PDF
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| Content
and Service: Current Drivers of Key Experiences - PDF
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| Appendix:
Charts for News and Advertising Content and Service - PDF |
The Effects
of Childhood Exposure to Newspapers on Adult Readership - PDF
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| An
Analysis of Content in 52 U.S. Daily Newspapers - PDF |
| Tables
and Definitions |
New
Readers: Race, Ethnicity and Readership - PDF
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| New
Readers: Culture Report - PDF
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| Guide
to the New Readers Culture Report - PDF
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| What
Makes a Newspaper Ready to Innovate? - PDF
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| Employee
Engagement - PDF
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| Summary
of Workforce Characteristics Findings - PDF
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Results
from the Readership Focus Survey - PDF
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| New
Readers: Market Selection and Consumer Survey Methodology -
PDF
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| Consumer
Survey - PDF
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| Workforce
Survey - PDF
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| Newspaper
Composition Survey - PDF
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| Content
Analysis Methodology - PDF
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Content
Analysis Forms
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| Success Stories: 2006 ASNE Convention presentation - PDF |
| Pages from the Dayton Daily News - PDF |
Pages from The Hamilton Spectator - PDF
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|
| Reader
Behavior Scores: Overview Page |
| Understanding
and Calculating Reader Behavior Scores - PDF |
| How
to Interpret and Use a Reader Behavior Score |
| Reader
Behavior Scores, local daily newspapers
2008 - PDF |
| Local daily newspaper Web sites: Usage and experiences, 2008 - PDF |
| National RBS questionnaire 2008 - PDF |
| Reader
Behavior Scores, local daily newspapers
2006 - PDF |
| User behavior on local daily newspapers'
Web sites - PDF |
| Local daily newspapers, civic activities
and trust in government - PDF |
| National RBS questionnaire 2006 - PDF |
| Reader Behavior Scores, local daily newspapers 2005 - PDF |
| National
RBS Questionnaire 2005 - PDF |
| Reader Behavior Scores, local daily newspapers 2003 - PDF |
| National
RBS Questionnaire 2003 - PDF |
| Reader Behavior Scores, local daily newspapers 2002 -
PDF |
| National
RBS Questionnaire 2002 |
| Reader Behavior Scores 2000-2003 - PDF |
RBS National Averages
2000
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| Newspaper Experience Study: Overview Page |
| Newspaper Experience Study - PDF |
| Measuring
Results: How to Tell Whether Experience Innovations
are Working - PDF |
| Assessing
the Current Experience Your Newspaper Delivers -
PDF |
| Details
of Each Experience -
PDF |
Newspaper Experience Questionnaire - PDF
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|
|
Impact Study: Overview Page |
| Impact
Quick-Read Summary - PDF |
| The
Power to Grow Readership - PDF file |
| The
Power to Grow Readership - PowerPoint |
| El
Poder Para Aumentar la Lectoria - PowerPoint |
The Impact of Impact - PDF
|
| Impact
Study: Participating Newspapers |
| How
the Impact Newspapers Were Selected |
Definitions
|
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| Readership in Action: Overview Page
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| Excellence
in Small Newspapers
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| Implementing
the Impact Study: What Small Newspapers are Doing - PowerPoint
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| Excellence
in Small Newspapers Galleries |
| Excellence
in Small Newspapers: Criteria |
| Getting
Traction on Readership - PDF
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| Getting
Traction on Readership: Survey Responses
by Topic & Newspaper
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| Readership
Orientation Pays Off in Higher Readership - PDF |
Taking Action on Readership - PDF
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|
Newspaper Consumers: Overview Page
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| Building Readership from a Consumer Perspective: Overview Page |
| Consumers,
Media, and U.S. Newspapers - PDF
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| Impact
Consumer Survey Methodology |
| Impact Consumer Survey Questionnaire - PDF |
| Characteristics
of Subscribers, Single-Copy Buyers and Passalongs - PDF |
| High Potential Readership Opportunities |
Interactive
Opportunity Scorecard
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| How
Newspapers Can Better Serve African Americans and Hispanics: Overview Page
|
| How
Newspapers Can Better Serve African Americans and Hispanics - PDF |
| Understanding
African-American and Hispanic Consumers - PDF |
How
Newspapers Can Better Serve African Americans and Hispanics - PowerPoint
|
| U.S.
Daily Newspaper Readership during the War with Iraq: Overview Page
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| U.S. Daily Newspaper Readership During the War with Iraq - PDF |
| Pre-War Readership Questionnaire - PDF |
War Coverage Questionnaire - PDF
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|
Editorial & Advertising Content: Overview Page
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| Newspaper Content Analysis: Overview Page |
| Newspaper Content: What Makes Readers More Satisfied - PDF |
| Newspaper Content: Newspaper Industry Results - PowerPoint |
| Newspaper Content: Data Tables and Definitions - PDF |
| Analyzing Newspaper Content: A How-To Guide - PDF |
Analyzing Newspaper Content: Forms and Instructions - MS Word
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| Increasing Content Satisfaction: Overview Page |
| Inside Satisfaction: What it means, how to increase it - PDF |
| Inside Satisfaction: What it means, how to improve it - PowerPoint |
| Rate Stories for Satisfaction |
| High Potential Content Areas |
| Satisfaction Drivers in Key Content Areas |
| How to Improve Obituary Coverage |
| Understanding and Improving "Easy to Read" Content |
The Value of Feature-style Writing
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| Content Promotion: Overview Page |
| What
Promotion Is, What It Should Be |
| Five
Rules for Good Content Promotion |
| Why
Don't Newspapers Promote More? |
| Promoting
Content Better - PowerPoint |
| How
to Audit Your In-Paper Promotion |
The Lee Enterprises
In-Paper Content Promotion Toolkit
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| Best Practices Galleries: Overview Page |
| Obituary Best Practices Gallery |
| Ordinary People Best Practices Gallery |
| Community Announcements Best Practices Gallery |
| Go and Do Best Practices Gallery |
| Advertising Best Practices Gallery |
| Content Promotion Best Practices Gallery |
Readers' Guides Best Practices Gallery
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|
Culture & Management
Practices: Overview Page
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| Newspaper Culture: Overview Page |
| Inside
Newspaper Culture |
| Culture Report: A Profile of the Impact Newspapers and Their Departments - PDF |
| Five-Minute
Guide to Culture - PDF |
A
Conversation about Changing Newspaper Culture -
PDF
|
| Audience
Orientation: Overview Page |
| Newspapers inch forward on audience orientation - PDF |
| Audience orientation scale - PDF |
| Putting Readers First - PDF |
| How
to Hire "Reader Oriented" People - PDF |
| Reader Orientation Self Test
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| Becoming Reader Oriented - PDF |
| Readership
Orientation Pays Off in Higher Readership - PDF |
| Newspapers Become More Reader-oriented - PDF
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Newspaper executives: Priorities and perspectives - PDF
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| People Management Practices: Overview Page |
| The
State of People Management Practices at Newspapers |
| High
Impact Management Practices |
| Newspaper Staffing, Diversity, and Turnover - PDF |
| Business
Case for People Management - PDF |
| People Management Practices: Consolidated Report - PDF |
| People Management Practices: Powerpoint Presentation - PowerPoint |
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| Brand
Perceptions: Overview Page |
| A No-Nonsense
Look at Newspaper Brand |
| High Potential Brand
Areas |
| Branding: From Consumer
Insight to Implementation |
| Brand Prototypes Gallery |
| Creating Brand
to Grow Readership - PowerPoint |
El
poder para incrementar la lecturabilidad - PowerPoint
|
|
| Service Excellence: Overview Page |
| High Potential
Service Areas |
The Baltimore
Sun's "Legendary" Customer Service - PowerPoint
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