Media Management Center      Kellogg School of Management      Medill

Research and Reports: Complete List
Table of Contents - Click on title to advance to that section
Star Tribune Experience Study
New Readers Study
Slide Galleries
Reader Behavior Scores
Newspaper Experience Study
Impact Study: The Power to Grow Readership
Impact Study: Readership in Action
Impact Study: Newspaper Consumers
Impact Study: Editorial & Advertising Content
Impact Study: Culture & Management Practices
Impact Study: Brand Perceptions
Impact Study: Service Excellence
About the Impact Study



Star Tribune Experience Study
Star Tribune Experience Study: Overview Page
Reinventing the Newspaper for Young Adults - PDF
Something To Talk About: Engaging Young Adults in the Core Newspaper - PowerPoint
Q & A about the Experience Newspaper - PDF 
More about the Star Tribune Test: The Experience Newspaper - PDF 
More about the Star Tribune Test: Inside Pages (News and Ads) Study - PDF 
Minneapolis Star Tribune "Experience Newspaper" Study: Questionnaire and Results - PDF 
Minneapolis Star Tribune Inside Pages Study: Questionnaire and Results - PDF



New Readers Study
Overview
New Readers Study: Overview Page
Reaching New Readers: Revolution not Evolution - PDF
"In Their Own Words": 2004 NAA/ASNE presentation - PowerPoint
"In Their Own Words": Spanish language version - PowerPoint
"Are You Ready to Innovate?": 2004 Readership Conference presentation - PowerPoint
"Talk About it" Website Innovation - PDF
Newspapers in Study

Consumers and Newspaper Reader Experiences
Key Newspaper Experiences - PDF
Complete List of Newspaper Experiences - PDF
Auditing Your Newspaper's Experiences - PDF
Measuring Results: How to Tell Whether Experience Innovations are Working - PDF
Content and Service: Current Drivers of Key Experiences - PDF
Appendix: Charts for News and Advertising Content and Service - PDF
The Effects of Childhood Exposure to Newspapers on Adult Readership - PDF

Editorial and Advertising Content
An Analysis of Content in 52 U.S. Daily Newspapers - PDF
Tables and Definitions
New Readers: Race, Ethnicity and Readership - PDF

The Newspaper Organization
New Readers: Culture Report - PDF
Guide to the New Readers Culture Report - PDF
What Makes a Newspaper Ready to Innovate? - PDF
Employee Engagement - PDF
Summary of Workforce Characteristics Findings - PDF
Results from the Readership Focus Survey - PDF

Methodology and Instruments
New Readers: Market Selection and Consumer Survey Methodology - PDF
Consumer Survey - PDF
Workforce Survey - PDF
Newspaper Composition Survey - PDF
Content Analysis Methodology - PDF
Content Analysis Forms



Slide Galleries
Success Stories: 2006 ASNE Convention presentation - PDF
Pages from the Dayton Daily News - PDF
Pages from The Hamilton Spectator - PDF



Reader Behavior Scores
Reader Behavior Scores: Overview Page
Understanding and Calculating Reader Behavior Scores - PDF
How to Interpret and Use a Reader Behavior Score
Reader Behavior Scores, local daily newspapers 2008 - PDF
Local daily newspaper Web sites: Usage and experiences, 2008 - PDF
National RBS questionnaire 2008 - PDF
Reader Behavior Scores, local daily newspapers 2006 - PDF
User behavior on local daily newspapers' Web sites - PDF
Local daily newspapers, civic activities and trust in government - PDF
National RBS questionnaire 2006 - PDF
Reader Behavior Scores, local daily newspapers 2005 - PDF
National RBS Questionnaire 2005 - PDF
Reader Behavior Scores, local daily newspapers 2003 - PDF
National RBS Questionnaire 2003 - PDF
Reader Behavior Scores, local daily newspapers 2002 - PDF
National RBS Questionnaire 2002
Reader Behavior Scores 2000-2003 - PDF
RBS National Averages 2000



Newspaper Experience Study
Newspaper Experience Study: Overview Page
Newspaper Experience Study - PDF
Measuring Results: How to Tell Whether Experience Innovations are Working - PDF
Assessing the Current Experience Your Newspaper Delivers - PDF
Details of Each Experience - PDF
Newspaper Experience Questionnaire - PDF



Impact Study: The Power to Grow Readership
Impact Study: Overview Page
Impact Quick-Read Summary - PDF
The Power to Grow Readership - PDF file
The Power to Grow Readership - PowerPoint
El Poder Para Aumentar la Lectoria - PowerPoint
The Impact of Impact - PDF
Impact Study: Participating Newspapers
How the Impact Newspapers Were Selected
Definitions



Impact Study: Readership in Action
Readership in Action: Overview Page
Excellence in Small Newspapers
Implementing the Impact Study: What Small Newspapers are Doing - PowerPoint
Excellence in Small Newspapers Galleries
Excellence in Small Newspapers: Criteria
Getting Traction on Readership - PDF
Getting Traction on Readership: Survey Responses by Topic & Newspaper
Readership Orientation Pays Off in Higher Readership - PDF
Taking Action on Readership - PDF



Impact Study: Newspaper Consumers
Newspaper Consumers: Overview Page

Building Readership from a Consumer Perspective
Building Readership from a Consumer Perspective: Overview Page
Consumers, Media, and U.S. Newspapers - PDF
Impact Consumer Survey Methodology
Impact Consumer Survey Questionnaire - PDF
Characteristics of Subscribers, Single-Copy Buyers and Passalongs - PDF
High Potential Readership Opportunities
Interactive Opportunity Scorecard

How Newspapers Can Better Serve African Americans and Hispanics
How Newspapers Can Better Serve African Americans and Hispanics: Overview Page
How Newspapers Can Better Serve African Americans and Hispanics - PDF
Understanding African-American and Hispanic Consumers - PDF
How Newspapers Can Better Serve African Americans and Hispanics - PowerPoint

U.S. Daily Newspaper Readership during the War with Iraq
U.S. Daily Newspaper Readership during the War with Iraq: Overview Page
U.S. Daily Newspaper Readership During the War with Iraq - PDF
Pre-War Readership Questionnaire - PDF
War Coverage Questionnaire - PDF



Impact Study: Editorial & Advertising Content
Editorial & Advertising Content: Overview Page

Newspaper Content Analysis
Newspaper Content Analysis: Overview Page
Newspaper Content: What Makes Readers More Satisfied - PDF
Newspaper Content: Newspaper Industry Results - PowerPoint
Newspaper Content: Data Tables and Definitions - PDF
Analyzing Newspaper Content: A How-To Guide - PDF
Analyzing Newspaper Content: Forms and Instructions - MS Word

Increasing Content Satisfaction
Increasing Content Satisfaction: Overview Page
Inside Satisfaction: What it means, how to increase it - PDF
Inside Satisfaction: What it means, how to improve it - PowerPoint
Rate Stories for Satisfaction
High Potential Content Areas
Satisfaction Drivers in Key Content Areas
How to Improve Obituary Coverage
Understanding and Improving "Easy to Read" Content
The Value of Feature-style Writing

Content Promotion
Content Promotion: Overview Page
What Promotion Is, What It Should Be
Five Rules for Good Content Promotion
Why Don't Newspapers Promote More?
Promoting Content Better - PowerPoint
How to Audit Your In-Paper Promotion
The Lee Enterprises In-Paper Content Promotion Toolkit

Best Practices Galleries
Best Practices Galleries: Overview Page
Obituary Best Practices Gallery
Ordinary People Best Practices Gallery
Community Announcements Best Practices Gallery
Go and Do Best Practices Gallery
Advertising Best Practices Gallery
Content Promotion Best Practices Gallery
Readers' Guides Best Practices Gallery



Impact Study: Culture & Management Practices
Culture & Management Practices: Overview Page

Newspaper Culture
Newspaper Culture: Overview Page
Inside Newspaper Culture
Culture Report: A Profile of the Impact Newspapers and Their Departments - PDF
Five-Minute Guide to Culture - PDF
A Conversation about Changing Newspaper Culture - PDF

Audience Orientation
Audience Orientation: Overview Page
Newspapers inch forward on audience orientation - PDF
Audience orientation scale - PDF
Putting Readers First - PDF
How to Hire "Reader Oriented" People - PDF
Reader Orientation Self Test
Becoming Reader Oriented - PDF
Readership Orientation Pays Off in Higher Readership - PDF
Newspapers Become More Reader-oriented - PDF
Newspaper executives: Priorities and perspectives - PDF

People Management Practices
People Management Practices: Overview Page
The State of People Management Practices at Newspapers
High Impact Management Practices
Newspaper Staffing, Diversity, and Turnover - PDF
Business Case for People Management - PDF
People Management Practices: Consolidated Report - PDF
People Management Practices: Powerpoint Presentation - PowerPoint



Impact Study: Brand Perceptions
Brand Perceptions: Overview Page
A No-Nonsense Look at Newspaper Brand
High Potential Brand Areas
Branding: From Consumer Insight to Implementation
Brand Prototypes Gallery
Creating Brand to Grow Readership - PowerPoint
El poder para incrementar la lecturabilidad - PowerPoint



Impact Study: Service Excellence
Service Excellence: Overview Page
High Potential Service Areas
The Baltimore Sun's "Legendary" Customer Service - PowerPoint



Consumer Experience with Other Media

Online experiences

Magazine experiences

Local television experiences
 

©2012 Readership Institute • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110
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