Daily Circulation: 40,993
Sunday Circulation: 44,782


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.
Added feature content in areas of interest noted in RI findings.

Re-designed and reorganized content to become easier to read and to make it easier for readers to find specific content.

Daily Look Ahead feature; more extensive use of "ref boxes" to tell readers of related stories elsewhere in paper.

Same day content promotion on section fronts.



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
We invite reader critics and other community members to attend our daily news meetings to meet editors and get a look at how we do our jobs.



What is the most persuasive indication you have that your readership efforts are producing results?
Circulation growth.

Reader involvement in feature stories, letters to the editor.

Positive reader and news source comments from the 150+ accuracy check letters we send out each year to people named in our news stories.



What is the most important lesson you have learned as you have worked on readership in the last few years?
Better marketing of news content.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Content audit of our feature sections; implement plans to adopt more "go and do" information in feature stories; further design enhancements to promote same-day content. - We haven't done these yet because we've simply not yet gotten to them.

Getting Traction on Readership

Survey Responses by Topic & Newspaper