Daily Circulation: 479,433
Sunday Circulation: 539, 563

List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.
Improved in-paper promotion of content.

Improved customer complaint levels - CPTs 60% and 40% Sunday. Better service, happier readers.

Redesigned Sunday newspaper to make it more navigable.



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
Development of Chron Watch provides a watch dog service to the readers. Future is anchored and follow-up is mandatory.

Developed first in the nation Wine section.



What is the most persuasive indication you have that your readership efforts are producing results?
September 2002 to current daily, Saturday and Sunday circulation is up.

Focus on advance renewals and minimizing core churn rather than short-term sales.

Sunday Readership numbers are up.



What is the most important lesson you have learned as you have worked on readership in the last few years?
Stop writing what you think readers want, ask your core readers.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
More detailed section readership research.

Core customer stop research.

Getting Traction on Readership

Survey Responses by Topic & Newspaper