Daily Circulation: 10,624
Sunday Circulation: 10, 461


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.
We have just begun a Quality & Excellence project, working from the inside out to accomplish two objectives:

Define our standards, in writing, for our coverage, keeping in mind that quality & excellence (along with accuracy, timeliness, accountability, etc.) are hallmarks.

Re-examine every element of the newspaper (from index boxes, folio lines, etc.) with these questions in mind: is this the best we can do? Is there a way to do it better?

What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
Nothing yet.



What is the most persuasive indication you have that your readership efforts are producing results?
Already, a couple of months into the project, we're getting comments like... "The paper sure has been good lately..."


What is the most important lesson you have learned as you have worked on readership in the last few years?
Readers have a lot to say about our product...



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
A survey... we'd like to do a scientific survey, but budget cutbacks haven't allowed it...

Getting Traction on Readership

Survey Responses by Topic & Newspaper