Daily Circulation: 23,869
Sunday Circulation: 25,223


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.
Shared Readership Initiative findings with management team

Developed master plan

Reviewed and updated content, customer service guidelines

Launched new products

Best Practices guidelines for delivery



What is the most important lesson you have learned as you have worked on readership in the last few years?
You have to work on building readership everyday or you lose focus



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Readership Survey - lack of funds

Getting Traction on Readership

Survey Responses by Topic & Newspaper