Daily Circulation: 68,015
Sunday Circulation: 80,692


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Revamped sections: Entertainment; Business.

New Section formats.

New columns and pages targeted to segments.

Brand
Umbrella campaigns in print, online, broadcast.

Service
Move to advertising teams, which reduced errors by more than 20%.

Proactive calling of complaints and repeat complaints - service levels have improved and call volume is down.

Culture
Use of multi-department teams to address circulation and advertising issues and opportunities.

Semi-annual state of the newspaper meetings with employees. Soon to go to monthly meetings in August.

Open, sharing culture of information including financial performance.



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
Content improvements.

Use of third party sales to get the newspaper into hands of non-regular readers.



What is the most persuasive indication you have that your readership efforts are producing results?
Last year was the first year in ten that Sunday circulation grew.



What is the most important lesson you have learned as you have worked on readership in the last few years?
It's never done. The market keeps changing and you must stay with it.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
I continue to wonder what the impact our ever increasing Web site is having on our print readership.

Getting Traction on Readership

Survey Responses by Topic & Newspaper