Daily Circulation: 12,877
Sunday Circulation: 15,662


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Assessed current content and realigned to meet initiative criteria.

Launched several local features that revolve around 'ordinary people'.

Local cook of the month.

Local man-on-the-street opinion section.

Student 'man-on-the-street' feature.

Use of break-out boxes and refers.

Use of more graphics to help explain/encapsulate stories.

Culture
Local newsletter for and by employees.

'Caught being Good' reward program for employees.



What is the most persuasive indication you have that your readership efforts are producing results?
Our RBS was calculated at slightly above the national average. In September we will launch a re-design that incorporates many more initiatives, i.e., reader-friendly design, promos, etc. Our goal is to cajole our light readers into spending more time with the product.

Getting Traction on Readership

Survey Responses by Topic & Newspaper