Daily Circulation: 101,288
Sunday Circulation: 113,999


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Newspaper redesign to improve navigability.

Also focusing on more enterprise stories, more people-oriented stories and more "go and do" stories.

Culture
Not enough.

Brand
Develop five-year comprehensive branding and marketing campaigns. Improved in-paper promotion of upcoming and same day news stories.

Service
Lengthened call center hours, implemented subscriber newsletter and in-paper customer service surveys.



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
Subscribers are very sensitive to changes in frequencies within their subscription packages.



What is the most persuasive indication you have that your readership efforts are producing results?
Reader Behavior Score 4.33
Readership improved by 4.3% over two years.



What is the most important lesson you have learned as you have worked on readership in the last few years?
Circulation is not necessarily tied to readership numbers.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Formulate the relationship between readership and circulation.

Getting Traction on Readership

Survey Responses by Topic & Newspaper