Daily Circulation: 5,789


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Redesign entire paper with new graphics, etc.

Reduce AP coverage

Increase number of local stories by shortening all stories

Culture
Reconfigure beats to focus more on reader interests

Redeploy resources to cover community

Brand
Rename paper from Today's Olathe News to The Olathe News

Still working on web redesign

Service
Still a work in progress



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
We've given up on trying to beat the Kansas City Star, and are focusing exclusively on local. It's not revolutionary, but it's working.



What is the most persuasive indication you have that your readership efforts are producing results?
Circulation is up, and we're hearing more positive things around the community than ever.



What is the most important lesson you have learned as you have worked on readership in the last few years?
Content is king, but design and marketing of the content is queen.

What would you like to do on readership that you have not been able to do and why haven't you been able to do it?

Immediately change our newsroom culture to reflect our new drive/mission. Changing culture from a metro mindset to a community paper is a challenge.

Getting Traction on Readership

Survey Responses by Topic & Newspaper