Daily Circulation: 12,565


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.
We have increased our one-day sampling, which asks for the person to request a one-month free sample.

We have increased our NIE program.

We have started a successful crewing program.

We have stopped telemarketing.



What is the most persuasive indication you have that your readership efforts are producing results?
Our N.I.E. program is now fully funded.

We are in an area that is losing population and we seem to have slowed our circulation losses.



What is the most important lesson you have learned as you have worked on readership in the last few years?
It is a never ending battle.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
I would like to expand our N.I.E. program further and are under budget constraints.

Getting Traction on Readership

Survey Responses by Topic & Newspaper