Daily Circulation: 81,469
Sunday Circulation: 101,374


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.
Major reader initiatives:

New redesign

New weekend section

Daily people section

New business Monday section

What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
The new weekend section - which went to a new format (tabloid) and highlights areas of interest for our younger readers.



What is the most persuasive indication you have that your readership efforts are producing results?
As far as weekend - lots of positive feedback in the community to the change.



What is the most important lesson you have learned as you have worked on readership in the last few years?
Consistency - can't give readers something on one day and then take it away the next.

Have to be the same product every day.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Our consistent lack of space and sectioning prevents our paper from being as good as it could be every day - again, consistency.

Getting Traction on Readership

Survey Responses by Topic & Newspaper