Daily Circulation: 8,663
Sunday Circulation: 10,463


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Redesigned the paper for better organization, now include community identifiers on each local story. Established separate religion section, published on Fridays. Established weekly, "In your neighborhood" feature with stories about what uncommon things common folk are doing. All promotion includes the tag line "Your newspaper." Established weekly page focused on readers aged 10-18



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
Conducted readership survey of features, columns and comics. Those with low readership were replaced.



What is the most persuasive indication you have that your readership efforts are producing results?
Circulation is increasing slightly.



What is the most important lesson you have learned as you have worked on readership in the last few years?
It is a never-ending fight.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Devote more space and staff time to cover towns adjacent to our primary market.

Getting Traction on Readership

Survey Responses by Topic & Newspaper