Daily Circulation: 5,814
Sunday Circulation: 5,814


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Go and do stories

Added "Bubba" quotes

Front page refers

Added movie reviews

Brand
Noted for working with the school systems via a local high school section every week during the school year.

Service
Moved press time up one hour to get our afternoon paper out by noon.

Call backs for stops and starts.

Mass distribution sampling.

Culture
Use team approach to managment. Everyone is informed. Probe for input from team members.

Added Sunday supplement magazine



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
Moving our press time up one hour was successful.



What is the most persuasive indication you have that your readership efforts are producing results?
Saving some stops by calling back.



What is the most important lesson you have learned as you have worked on readership in the last few years?
Have to keep preaching the imperatives to the entire staff for it to become habit.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Accomplish truly over-the-top service with limited budget and a few employees.

Getting Traction on Readership

Survey Responses by Topic & Newspaper