Daily Circulation: 3,541


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
We've changed to a modular design making it easier for readers to get into the newspaper.

Service
We started giving a plaque for female and male athlete of the year



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
We changed the format on our TMC product to have a real news front with a recap of the week's top news stories.



What is the most persuasive indication you have that your readership efforts are producing results?
Phone calls. Many have said it's easier to read the Headlight.



What is the most important lesson you have learned as you have worked on readership in the last few years?
Trust your readers.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
We would like to complete a redesign and ad skyboxes to the front page. Time constraints in terms of staffing have put this project back.

Getting Traction on Readership

Survey Responses by Topic & Newspaper