Daily Circulation: 14,810


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Redesign of newspaper.

Brand
Branding under "Reliable Community News"

Service
Larger internet presence

Culture
Teaming and ownership



What is the most persuasive indication you have that your readership efforts are producing results?
Anecdotal comments from readers showing greater satisfaction.



What is the most important lesson you have learned as you have worked on readership in the last few years?
It's everyone's responsibility.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Plans in progress to make internet and print products more tightly coupled.

Want to integrate schools more closely.

Getting Traction on Readership

Survey Responses by Topic & Newspaper