Daily Circulation: 30,281
Sunday Circulation: 34,234


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Redesigned newspaper to create all-local front section and second section devoted to national, international news. Created editor-definable brief box formats for use as unanchored elements.

Brand
Re-branded newspaper with "what's next" theme embedded in content, points of entry, next-day promotions, marketing.

Service
Created customer service box as standing feature daily, with promotional space for advertising content promotion.



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
Redesign emphasis on local news.



What is the most persuasive indication you have that your readership efforts are producing results?
Home delivery up consistently since redesign's execution in January 2003.



What is the most important lesson you have learned as you have worked on readership in the last few years?
Readership development is a process of continuous improvement.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Spend more time with readers gauging their reactions to specific improvements and changes in their newspaper.

Getting Traction on Readership

Survey Responses by Topic & Newspaper