Daily Circulation: 17,228


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Plan and implement Accent section changes

Publish third section – Accent/classified – Monday-Friday

Purchase additional digital camera equipment

Promote next day content on front page

Brand
Clean and repair single copy racks

Host Athlete of the Year banquet

Host DJ Day at Johnson County Fair

Promote circulation sales in radio spots

Promote circulation sales in billboard ads

Publish series of community involvement ads

Service
Redesign circulation bills

Improve telephone transfer/messaging service

Provide basic customer service training for all employees

Improve efficiency and cleanliness of Customer Service Area

Implement EZ payment plan for circulation

Promote EZ payment plan through house ad program

Add caller commercials in telephone on-hold service

Reduce advertising error rate to .5% of revenue

Move circulation telemarketing sales in house

Provide customer service training to circulation CS staff

Publish rate and customer service information box

Install customer drop slot at front door

Culture
Resume publisher lunches/meetings outlining 20,000 goal

Start quarterly Publisher Memo to employees

Dispatch daily news budget to circulation department

Implement circulation incentive program

Rewrite circulation supervisor job descriptions to include sales

Circulation sales training

New circ. sales mgr. implements sales plan

Plan summer employee event

Host United Way Day at Daily Journal

Getting Traction on Readership

Survey Responses by Topic & Newspaper