Daily Circulation: 9,504
Sunday Circulation: 9,504


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Page One always completely local

Brand
Redesigned w/50-inch web

Service
Increased letters to editor ten-fold

Culture
Invited outside "voices" to have a place in the paper



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
Expanded local coverage



What is the most persuasive indication you have that your readership efforts are producing results?
In a county that has lost 5,000 textile and furniture jobs in the last five years and during a time subscription costs doubled (to $9 a month from $4), we have maintained our circulation at 9,700.



What is the most important lesson you have learned as you have worked on readership in the last few years?
Local, Local, Local... and with emphasis. Also more local news.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Expand local coverage; budget too tight to add more reporters

Getting Traction on Readership

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