Daily Circulation: 33,021
Sunday Circulation: 40,834


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
In-paper promotion-same day and upcoming; CU Buffs game day posters; people vs. process news; photojournalism devoted to people; booking based on sections (news, local, N&W, Sports, Biz, Features); Volunteer task force analyzing/auditing content.

Brand
"Your Camera, Your News" is everywhere. Task force analyzing branding issues.

Service
CSR training; published commitment to 5:30 a.m. delivery; reorg. of department to accommodate customers; introduced on-line service applications; task force committed to improving service.

Culture
We're working on it. We've learned that we are indeed very defensive. A multi-departmental task force is examining our culture.



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
The multi-departmental, volunteer task forces, built around the 8 imperatives. It's broad-reaching and inclusive. It helps to build a more constructive culture. It encourages buy-in from every department.



What is the most persuasive indication you have that your readership efforts are producing results?
Too soon to tell. But I'm relentlessly optimistic.



What is the most important lesson you have learned as you have worked on readership in the last few years?
That if you ignore the research you do so at your peril and that it's essential to make change in the context of core values.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
I think we are doing what we need to do with the task forces. I believe we need to create an alternative product for our college market and I think it will be a challenge to find the resources to do that well.

Getting Traction on Readership

Survey Responses by Topic & Newspaper