Daily Circulation: 17,615
Sunday Circulation: 18,524


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Concentrate on getting as many local names in the newspaper as possible via legal news, high school sports, school news

Brand
Making sure everything in the organization is consistent from type fonts to newsstand colors

Service
Adding additional district managers in circulation and making sure press times meet established deadlines

Culture
Constantly talk about what the people in our market are doing and are intereted in reading about



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
We pack our sports pages with names of local people. This includes everything from Little League to bowling to coverage of the local college teams.



What is the most persuasive indication you have that your readership efforts are producing results?
Increased circulation



What is the most important lesson you have learned as you have worked on readership in the last few years?
Make your news staff get out of the news room to talk to people



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
We would like to do more scientific reader survey work

Getting Traction on Readership

Survey Responses by Topic & Newspaper