Daily Circulation: 7,079
Sunday Circulation: 7,079


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
The Bubba rule (inclusion of the views of at least one non-official person in every institutional story)

Feature style lead and stories

Self promotion of next day content

Brand
New slogan: "Your Community, Your Newspaper, Our Commitment" appears below masthead

Consistent, organized news content

Service
Trained on proper telephone technique

Provided customer service training

Culture
High Five employee recognition award for over the top customer service.



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
We placed every employee both FT and PT on one of the committees, Content, Brand, Service, Culture, and gave them the opportunity to be part of the goal setting process for improved readership.



What is the most persuasive indication you have that your readership efforts are producing results?
Positive feedback from readers.



What is the most important lesson you have learned as you have worked on readership in the last few years?
We must get our own people committed and believing in what we are trying to do before our readers will see an improvement in our product.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Affect consistent news coverage in the county.

Getting Traction on Readership

Survey Responses by Topic & Newspaper