Daily Circulation: 42,778
Sunday Circulation: 48,875


List the major steps you have taken in the last four years to increase readership. Please organize your response under four headings: content, brand, service, culture.

Content
Reorganized and redesigned.

Brand
Adopted new logo; increased promotion.

Service
Instituted customer-service task force.

Culture
Adopted performance-based management system.



What is the most innovative, successful or noteworthy thing you have done on readership that you think other papers might learn from or want to emulate?
Our redesign capitalizes on what we perceive to be indigenous visual values.



What is the most persuasive indication you have that your readership efforts are producing results?
We have none, other than random feedback.



What is the most important lesson you have learned as you have worked on readership in the last few years?
The value of knowing your market.



What would you like to do on readership that you have not been able to do and why haven't you been able to do it?
Budget constraints are delaying a comprehensive market study.

Getting Traction on Readership

Survey Responses by Topic & Newspaper