Clayton Christensen (Innosight) and Andrew B. Davis
(American Press Institute), writing in Forbes:
"Newspaper companies have only begun to scratch their innovation potential.
To succeed, they have to learn to look at markets in new ways. They must invest
to create new capabilities and rethink the way they work individually and collectively."
David Cohn, NewAssignment.net:
"At the Newspaper Next workshop in New York last week there was a lot of
talk about business models, growth, newspaper 'products' and 'consumers,' all
good stuff for sure. But very little was mentioned about how to change the way
we do journalism in a connected age."
Jeff Jarvis, BuzzMachine.com:
"... the real problem the report exposes is cultural inertia, the inability
to think in radically new ways and to blow up old assumptions."
Susan Mernit, SusanMernit.blogspot.com:
"Isn't this report the embodiment of the problem online newspaper businesses
face--that there's way more talk than there is action?"
Marc Gunther, MarcGunther.com:
"This hide-bound industry badly needs a cultural revolution, to find new
revenues to support the traditional and important work of reporters and editors.
Newspapers aren’t just another business (the record industry, travel agents,
boxed software) being disrupted by the Internet, for better or worse. They’re
a business that matters to all of us."
Leonard Witt, PJNet.org:
"The blueprint stresses that newspapers are in the information business,
of which news is just a part. If your agenda is to preserve the great traditions
of journalism, yours might need to be a stealth endeavor. Remember: You can't
just leave this to the happy talk, bean counters."
Alan Jacobson, BrassTacksDesign.com:
"For an industry beset with questions, Newspaper Next answers all five
'W's and 'H': What do to, when to do it, where to do it, why to do it, how to
do it and who to do it for."
Daniel Scocco, InnovationZen.com:
"I agree with most of the arguments presented, including that newspapers
will need to develop new skills, tap the collective wisdom and build platforms
to form communities. But I do not think traditional newspapers will be able
to withstand the disruptive innovation. They will be able to survive only if
they become disruptors themselves."
Steve Yelvington, Yelvington.com:
"It would be a fair criticism that there's nothing really new in this synthesis
of existing concepts, some coming from Innosight and Clayton Christensen, others
from those of us who have been agitating for years on points such as personal
utility and the interactive nature of the net. But do we really need anything
new in that area? What we need is to internalize these learnings and take constructive
action at our various companies."
