Research Director
phone: 847-467-6578
l-peer@northwestern.edu
Limor Peer is research director at Northwestern
University's Media Management Center and
Readership Institute, working primarily
on audience and content research. Peer
oversees research design, implementation,
data analysis and reporting. She has
prepared numerous reports on newspaper's
content, consumer experiences with various
media, news organizations' reader orientation,
and related issues.
Peer is also associate professor at the Medill School
and has a joint appointment in the Department
of Communication Studies at Northwestern University.
In these roles, she has been teaching courses about
communication theory, public opinion, media and society,
news and numbers, and the future of the media. Her
academic research interests include public opinion
theory and methodology and macro-level media effects
in the context of democratic theory. Peer has published
several academic articles and book chapters, and
presented original research in academic conferences.
Prior to joining the Media Management Center
in 2001, Peer was project director and principal
investigator for a grant by the Ford Foundation
to study religion in the media. The two-year
research project, conducted at the Garrett-Medill
Center for Religion and the Media, involved
a large-scale content analysis and several
case studies.
Peer received her Ph.D. and M.A. in Communication
Studies from Northwestern University and B.A in Political
Science from Tel-Aviv University.