The Impact study found that increasing satisfaction with editorial and advertising content was directly linked to improved readership. In this section we explore the most effective ways for newspapers to increase content satisfaction by focusing on the highest-potential areas for improvement.


Inside Satisfaction: What it means, how to increase it - PDF
What does it means when readers say they are satisfied with a story? In this follow-up survey to the original Impact study, we asked over 800 readers to identify and rank the key criteria they use in when judging a newspaper story.

Inside Satisfaction: What it means, how to improve it - PowerPoint
Our presentation to the American Assocation of Newspaper Editors on what reader satisfaction means and what editors should do to increase it.

Rate Stories for Satisfaction
Forms that you can use with your readers and staff to rate your own newspaper stories for reader satisfaction.

High Potential Content Areas
Find out what types of editoral and advertising content have the highest potential to increase readership.

Satisfaction Drivers in Key Content Areas
Here we examine what techniques newspapers can use to increase reader satisfaction with particular types of content.

How to Improve Obituary Coverage
See how high-satisfaction newspapers cover obituaries and how these best practices can increase readership.

Understanding and Improving "Easy to Read" Content
Making a newspaper "easy to read" is the single highest potential area for increasing readership. Here is how it's done.

The Value of Feature-style Writing
Learn how editors and reporters can use feature-style writing techniques to increase reader satisfaction over the traditional inverted pyramid approach.

 

Impact Study: Overview Page

Impact Study: Editorial & Advertising Content