Imagine this scenario: two newspapers are putting out good content day after day. One's satisfaction is high and readership is growing. The other's readership is flat and readers complain that they want more in the paper. The difference? One newspaper promotes its content every day while the other one doesn't. In-paper content promotion increases satisfaction and readership by guiding readers, particularly infrequent ones, to interesting content and telling them about all the things that the newspaper has to offer.

Read more about the most effective types of in-paper promotion and how to make yours better.


What Promotion Is, What It Should Be
Learn what in-paper content promotion is, how it connects with readers, and how editors can improve it.

Five Rules for Good Content Promotion
Find out five ways to improve every piece of content promotion.

Why Don't Newspapers Promote More?
Think you can't do more and better promotions? Read how other papers are overcoming the obstacles.

Content Promotion Best Practices Gallery
Look at examples of the best promotion from other newspapers.

Promoting Content Better - PowerPoint
A PowerPoint presentation on content promotion given to the American Association of Newspaper Editors.

How to Audit Your In-Paper Promotion
Use this straightforward audit process to measure your in-paper promotion and learn how it compares to other newspapers your size.

The Lee Enterprises In-Paper Content Promotion Toolkit
Lee Enterprises makes content promotion a priority at every paper. Learn how they do it and why.

 

Impact Study: Overview Page

Impact Study: Editorial & Advertising Content