The Independent, London

Like The Daily Telegraph and the Scotsman, this newspaper uses bold skyboxes, but note in particular the attention and care that went into writing these. The use of alliteration in the single-word hammer heads and the crisp, pithy text demonstrates a focus on using these devices to sell the newspaper that usually is missing in U.S. newspapers. Also note the additional content promotion running down the left-hand rail, including an item for upcoming content.

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