The Interactive Opportunity Scorecard allows you focus on consumer
segments and see how opportunity rankings change. The interactive scorecard
also includes detailed definitions about each opportunity and the demographic
characteristics of each opportunity's target market.
for using the Opportunity Scorecard Database
Read the instructions
Launch the Interactive Opportunity Scorecard
- Read the instructions
carefully before using the database.
- Be sure to select
the "Netscape" button if you are using a Netscape browser.
- The Introduction
page is your "home page" for the database. Here you choose the type
of analysis you want and you must return there using the "Return
to Introduction" button to begin a new type of analysis.
- You can only
print individual reports from your browser.
- Use the back
button on your browser to return to this page.