A Readership Institute study of 4,400 readers of local daily newspapers shows that they "experience" the newspapers in many distinct and measurable ways that are closely linked with whether they read more, or whether they read less.


Newspaper Experience Study - PDF
The Newspaper Experience Study research report.

Measuring Results: How to Tell Whether Experience Innovations are Working - PDF
Instructions for adding experience questions to your next readership survey.

Assessing the Current Experience Your Newspaper Delivers - PDF
Discussion points for assessing the current experience your newspaper delivers.

Details of Each Experience - PDF
One-page research summaries for all 44 newspaper experiences.

Newspaper Experience Questionnaire - PDF

Reader Behavior Scores 2000-2003 - PDF
A report highlighting RBS changes among randomly selected respondents who participated in both the 2000 and 2003 mail surveys.