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Introduction |
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| Welcome to the Readership Institute’s Interactive Reader Opportunity Scorecard for assessing opportunities for improving newspaper readership. The information is based on a Consumer Survey conducted in the Summer of 2000 and completed by more than 37,000 newspaper readers and potential readers throughout the United States. From information collected in this survey, we have developed a readership opportunity scorecard for the newspaper industry. For more information about the study or to see the questionnaire and/or research report, please visit our Web site at www.readership.org. The Web site also contains a detailed explanation of the analysis behind this opportunity scorecard. |
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