African-American and Hispanic consumers represent the fastest growing consumer segment in the United States. For newspapers, they also represent the future for readership. The Impact study surved more than 3,500 Hispanics and African Americans as part of its nationwide consumer survey and found important ways that newspapers can increase readership.

Read the reports below to learn more about media consumption differences and opportunities in advertising content, editorial content, service, and brand perception.


How Newspapers Can Better Serve African Americans and Hispanics - PDF
Learn about African American and Hispanic media use and how newspapers can serve them better by improving advertising, editorial content, service, and brand perception.

Understanding African-American and Hispanic Consumers - PDF
Additional data and analysis from the Impact study's survey of the media use and preferences of African-American, Hispanic, and Asian consumers.

How Newspapers Can Better Serve African Americans and Hispanics - PowerPoint
A PowerPoint presentation of the Impact study's findings on how to better serve African-American and Hispanic markets.

Impact Study: Overview Page

Newspaper Consumers: Overview Page