Design has always been considered an absolutely crucial part of promoting writing and content to an audience, whether it is through an appealing website, an elegant magazine layout, or an eye-catching book jacket. Although we all know not to ‘judge a book by its cover’, the truth is that most of us are very easily drawn to read some things and not others because of the design associated with them. However, in recent years, since so much content is now available for free, publishers and writers have had to find ways to cut costs. This had lead many people to wonder: is design a luxury we can no longer afford?
This presents a very interesting catch-22: publishers need great design to promote their content, but design costs are increasing quickly just as publishing budgets are dropping. This means that effectively, very few people can actually afford great design. However, that doesn’t mean that you should just skimp out on the design of your website or book cover altogether. Instead, there are ways to find good design for affordable prices.
If you are building a website, look into platforms that offer pre-made templates that are easy to customize. WordPress is one of the most common examples of this, but there are many other hosts that offer similar services. Although you will likely still have to pay for professional help with some aspects of the customization, and you may have to pay a small fee for the template, the cost will be much less than if you build a site from scratch.
Additionally, if you need graphic design for book jackets, logos, or other imagery associated with your written content, head to the internet to find talented designers who might be willing to work for less than an established design firm. Freelancing platforms like Upwork and Freelancer are an easy way to find professionals with the design skills you need, but without the cost of an expensive firm.
Whatever you do, don’t skimp on design, particularly with online content. Consumers rely on the web for virtually everything nowadays, and so a poorly designed website will reflect very negatively on your content. Consumers see a good web design as a sign of professionalism and knowledge. However, good design doesn’t necessarily have to be fancy – a clean but appealing font with a few appealing pictures can look nice without costing a fortune.