Eighty-nine percent of all businesses, including new businesses, had 20 or fewer employees, according to the latest available data from the Small Business & Entrepreneurship Council. This means not only do businesses take time to expand, their owners must be multifaceted and have the ability to make crucial decisions along the way. That being said, here are some suggestions to help you get your business off the ground and enhance your chances of success.
Know Your Target Audience
To be successful, you must know who’s most likely to buy your product or service. This includes specific demographic or psychographic groups or people who maintain certain lifestyles like health and fitness. Knowing your target audience enables you to advertise on sites or in publications that appeal to the people you’re trying to reach.
Let Public Know
Contact newspapers, radio and local television stations several months before you open and have them announce your business to the public. Similarly, sponsor community events and sell T-shirts and cups with your company name to build brand awareness.
Use Social Media
Make use of social media sites like Facebook, Twitter, LinkedIn, Pinterest and YouTube to promote your company and products. Social media is free and you can get a lot of publicity using it.
Promote Through Search Engines
List your company’s website with major search engines like Google and Bing. Not only will Google include your site in its searches, it will add it to Google+ and its map services, which are available to people who use all different devices, according to Huff Post.
Always Be Selling
Getting the word out about your business is especially crucial during the early stages. That’s why you must you must tell family, friends and anyone you come in contact with about it. Print some business cards to pass out to people.
Focus on the Customer
The key to getting your business off the ground is to show how you can benefit customers rather than extolling the features of your products, according to Inc. Conduct research periodically to ensure you are giving customers what they want.
Spend on Important Matters
Invest in advertising, product research and other essential things rather than fancy conference rooms and chic office accoutrement.
Learn to Delegate
You’ll accomplish more each day if you learn how to delegate work to subordinates. Demonstrate what you want done and then hold employees accountable for completing the tasks on time.
Take Time Off
You will be putting in a lot of hours at the office to build your business, but it’s essential that you take time off to recharge your battery. Take your family out to dinner or go see a movie. Learn to manage your stress with entertaining activities.
Starting a business and making it profitable is hard work. But if you start implementing some of the aforementioned tips, you’ll be surprised at how your efforts enhance your success. These suggestions, however, must be instituted on a continuous basis.