<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-27481273</id><updated>2010-04-20T15:22:14.375-05:00</updated><title type='text'>Readership Institute</title><subtitle type='html'></subtitle><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/index.asp'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default?start-index=26&amp;max-results=25'/><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.readership.org/blog2/atom.xml'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>145</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-27481273.post-3625297863357991088</id><published>2010-04-20T15:22:00.001-05:00</published><updated>2010-04-20T15:22:14.445-05:00</updated><title type='text'>This blog has moved</title><summary type='text'>       This blog is now located at http://getsmart.readership.org/.       You will be automatically redirected in 30 seconds, or you may click here.       For feed subscribers, please update your feed subscriptions to       http://getsmart.readership.org/feeds/posts/default.  </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/3625297863357991088/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=3625297863357991088' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/3625297863357991088'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/3625297863357991088'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2010/04/this-blog-has-moved.html' title='This blog has moved'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-8438892574836989194</id><published>2009-04-16T11:06:00.008-05:00</published><updated>2009-08-04T15:54:49.432-05:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='newspapers'/><category scheme='http://www.blogger.com/atom/ns#' term='news'/><category scheme='http://www.blogger.com/atom/ns#' term='investigative journalism'/><category scheme='http://www.blogger.com/atom/ns#' term='online journalism'/><title type='text'>Online offers new opportunities, challenges for investigative reporting</title><summary type='text'>(David Stoeffler)OK, so stories about the First Family's new dog, Bo, probably drew more Web traffic on Easter weekend than an Associated Press investigation into the detention of U.S. citizens who have been mistaken for being illegal immigrants, or a Los Angeles Times look at how investors are benefiting from a federal program aimed at helping poor families buy homes.Does that mean the future is</summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/8438892574836989194/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=8438892574836989194' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/8438892574836989194'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/8438892574836989194'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2009/04/online-offers-new-opportunities.html' title='Online offers new opportunities, challenges for investigative reporting'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-433495354598209416</id><published>2009-03-23T17:03:00.011-05:00</published><updated>2009-06-16T12:46:26.454-05:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='interactive storytelling'/><category scheme='http://www.blogger.com/atom/ns#' term='digital storytelling'/><category scheme='http://www.blogger.com/atom/ns#' term='online journalism'/><title type='text'>What it takes to tell a great story online</title><summary type='text'>(Rich Gordon)Though journalists have been creating content for the World Wide Web for almost 15 years now, there's still much we don't know about what makes for effective storytelling on the Web. To be sure, there's no shortage of Web stories. But it's still rare to see Web storytelling that takes full advantage of the unique capabilities of this medium.Here's one storytelling example that hits </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/433495354598209416/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=433495354598209416' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/433495354598209416'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/433495354598209416'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2009/03/what-it-takes-to-tell-great-story.html' title='What it takes to tell a great story online'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-3802550146356818848</id><published>2009-03-03T08:40:00.001-06:00</published><updated>2009-03-03T08:46:36.077-06:00</updated><title type='text'>No secret to readership: Give them something to talk about</title><summary type='text'>(David Stoeffler)What do octuplets' mother Nadya Suleman, the "25 Random  Things" lists on Facebook and the weather have in common?They are all something to talk about.In my consulting work and speaking engagements, I'm  frequently asked to reveal the secrets to building readership in print and  online. If only it was a secret, my consulting business would be much more  lucrative.As detailed in </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/3802550146356818848/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=3802550146356818848' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/3802550146356818848'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/3802550146356818848'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2009/03/no-secret-to-readership-give-them.html' title='No secret to readership: Give them something to talk about'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-265979841567259060</id><published>2009-02-18T17:47:00.001-06:00</published><updated>2009-02-18T17:58:00.889-06:00</updated><title type='text'>Is design a luxury we can no longer afford?</title><summary type='text'>(Mary Nesbitt)If you read this you might have to kill yourself, as it's  related to the World's Best-Designed Newspapers  competition at which I judged this week. It was impressed on us that proceedings  are confidential. So I'll try not to break the rules.Not being a designer by profession or study, I'm not clear  how I got to judge in the Society for News Design contest, but I hope it's  </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/265979841567259060/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=265979841567259060' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/265979841567259060'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/265979841567259060'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2009/02/is-design-luxury-we-can-no-longer.html' title='Is design a luxury we can no longer afford?'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-1127330957206838482</id><published>2009-02-10T15:59:00.001-06:00</published><updated>2009-02-10T16:54:31.336-06:00</updated><title type='text'>Three Web redesigns that seem to deliver "easy to use"</title><summary type='text'>(Stacy Lynch)  I've spent a good bit of time over the last year listening  to people talk about the Web sites they love and hate.  Two truths have been etched in my brain: "too  much" is the kiss of death and "easy to use" is the Holy Grail.  There are three redesigns unveiled  over the past few months that seem to me to hit the mark on mitigating this  "too much" problem.  ESPN, The Financial </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/1127330957206838482/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=1127330957206838482' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/1127330957206838482'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/1127330957206838482'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2009/02/three-web-redesigns-that-seem-to.html' title='Three Web redesigns that seem to deliver &quot;easy to use&quot;'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-8801362529931439684</id><published>2009-02-04T14:35:00.003-06:00</published><updated>2009-02-04T15:11:03.591-06:00</updated><title type='text'>The digital editorial page: In search of fresh thinking</title><summary type='text'>(Rich Gordon)Scott Elliott, a Dayton Daily News education writer and award-winning blogger, recently moved to the paper's editorial board. Because of his blogging experience, Elliott knows deep-down that there have to be ways to rethink the online version of the newspaper editorial page. But he has been frustrated to discover how little innovative thinking there has been in this area."I have </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/8801362529931439684/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=8801362529931439684' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/8801362529931439684'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/8801362529931439684'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2009/02/digital-editorial-page-in-search-of.html' title='The digital editorial page: In search of fresh thinking'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-8521921044205931802</id><published>2009-01-28T16:06:00.004-06:00</published><updated>2009-01-28T16:59:46.510-06:00</updated><title type='text'>Inauguration let old media show a world audience some news tricks</title><summary type='text'>(Vickey Williams)Last week's U.S. presidential inauguration provided the  perfect venue for digital technology to power a level of news coverage  heretofore unimaginable. A world audience awaited the efforts of those  traditional media outlets smart enough to plan ahead and try something new. Legacy news organizations apparently  are working through their long-held suspicion of user-generated  </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/8521921044205931802/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=8521921044205931802' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/8521921044205931802'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/8521921044205931802'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2009/01/inauguration-let-old-media-show-world.html' title='Inauguration let old media show a world audience some news tricks'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-4866242773990165665</id><published>2009-01-16T16:26:00.002-06:00</published><updated>2009-01-16T16:31:58.085-06:00</updated><title type='text'>Journalism's future delivered by bright, young minds</title><summary type='text'>(Steve Duke)I'm always excited about  the start of a new school quarter to see what ideas and innovations each new  group of students brings to class. This term's graduate reporting students are  swiftly demonstrating what the future of journalism may be - and that it has  one.These men and women  embrace core journalism values and the innovative approaches to story telling  that will keep </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/4866242773990165665/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=4866242773990165665' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/4866242773990165665'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/4866242773990165665'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2009/01/journalisms-future-delivered-by-bright.html' title='Journalism&apos;s future delivered by bright, young minds'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-6728499650514415064</id><published>2009-01-05T15:06:00.007-06:00</published><updated>2009-01-05T15:31:00.424-06:00</updated><title type='text'>News Mixer: A "game-changing" approach to engagement with the news</title><summary type='text'>(Rich Gordon)The open-ended comment box, the standard approach for online  conversation around news, is no longer the only option. In my last  post, "New approaches to news conversations: the time is right,"  I argued that local media have an exciting opportunity to build deeper  audience engagement - especially with young adults - by taking  advantage of new Web technologies.To get a sense of </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/6728499650514415064/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=6728499650514415064' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/6728499650514415064'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/6728499650514415064'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2009/01/news-mixer-game-changing-approach-to.html' title='News Mixer: A &quot;game-changing&quot; approach to engagement with the news'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-4087842608910124825</id><published>2008-12-16T16:52:00.000-06:00</published><updated>2008-12-17T09:36:16.287-06:00</updated><title type='text'>Constructive acts for these dark days</title><summary type='text'>(Vickey Williams)As 2008 draws to a close, many of  us likely are thinking about colleagues who we know will spend the holidays  job-hunting. Rather than give way to a serious case of the blues, it's better  to look for inspiration for getting through these dark days for the news  business and focusing energy on finding success in the year ahead. Here are a  few ideas for getting started.Track </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/4087842608910124825/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=4087842608910124825' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/4087842608910124825'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/4087842608910124825'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/12/constructive-acts-for-these-dark-days.html' title='Constructive acts for these dark days'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-9096662825496818292</id><published>2008-12-05T11:43:00.002-06:00</published><updated>2008-12-05T11:59:26.672-06:00</updated><title type='text'>New approaches to news conversations: the time is right</title><summary type='text'>(Rich Gordon)Over the course of U.S. history, local news media have served two functions:  They have provided facts (for instance, what the City Council did last night),  and they have provided a forum for opinions (editorials, columns and letters  commenting on what the council did). In the early years of American newspapers, the forum function was dominant.  Newspapers served as a place for </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/9096662825496818292/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=9096662825496818292' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/9096662825496818292'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/9096662825496818292'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/12/new-approaches-to-news-conversations.html' title='New approaches to news conversations: the time is right'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-7039503132598701064</id><published>2008-11-19T09:46:00.009-06:00</published><updated>2008-11-19T13:53:39.382-06:00</updated><title type='text'>Let's hope 50 CEOs seek more than one fix</title><summary type='text'>(Vickey Williams)Last  week's gathering  of newspaper company CEOs at API has attracted a lot of virtual ink, largely  from industry bloggers who weren't invited to be part of a conversation on the  crisis that has some ownership groups on the brink of bankruptcy.   Reports  of what the 50 or so execs discussed are thin. Gazette Communications CEO Chuck  Peters ran a liveblog of the event at the </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/7039503132598701064/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=7039503132598701064' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/7039503132598701064'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/7039503132598701064'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/11/lets-hope-50-ceos-seek-more-than-one.html' title='Let&apos;s hope 50 CEOs seek more than one fix'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-4583470040527474124</id><published>2008-11-13T10:02:00.006-06:00</published><updated>2008-11-13T11:53:52.752-06:00</updated><title type='text'>Why visual "wow" works</title><summary type='text'>(Mary Nesbitt)I'm hoping that the remarkable run on  day-after election newspapers also marks a resurgence in newsrooms toward  high-impact front pages on less historic days. Now that would be change I could  believe in.Newsrooms always turn up the creativity and the volume on  special occasions and that happened in abundance on Nov. 5 – check out the archive at the  Newseum or see Robb  </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/4583470040527474124/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=4583470040527474124' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/4583470040527474124'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/4583470040527474124'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/11/why-visual-wow-works.html' title='Why visual &quot;wow&quot; works'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-2402176640908114783</id><published>2008-11-06T09:38:00.004-06:00</published><updated>2008-11-06T11:46:05.484-06:00</updated><title type='text'>Online social networks soon will transcend Web sites</title><summary type='text'>(Rich Gordon)Seeing the rapid growth of online social networks such as Facebook and  MySpace, many publishers have begun to develop or incorporate social-networking  capabilities. A few examples: FastCompany.com (magazine Web site as social network), TimesPeople (social  network for nytimes.com users), BusinessExchange (social network for Business Week readers) and USA Today's social-networking  </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/2402176640908114783/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=2402176640908114783' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/2402176640908114783'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/2402176640908114783'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/11/online-social-networks-soon-will.html' title='Online social networks soon will transcend Web sites'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-7928659025764536382</id><published>2008-10-29T09:51:00.002-05:00</published><updated>2008-10-29T10:03:44.209-05:00</updated><title type='text'>Is 'Twitter' a household name? Depends on the household</title><summary type='text'>(Steve Duke)Flash poll: Number out of 180 freshman journalism students  with Twitter accounts - 0.  Number out of 180 who have never even heard of Twitter -  180.That summary is sufficiently short to send as a "tweet," the  140-character-or-fewer messages on the microblogging network.  Here's the longer version. I asked for a show of hands at a  gathering of all of Medill's incoming freshmen </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/7928659025764536382/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=7928659025764536382' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/7928659025764536382'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/7928659025764536382'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/10/is-twitter-household-name-depends-on.html' title='Is &apos;Twitter&apos; a household name? Depends on the household'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-5079024727747990926</id><published>2008-10-22T09:39:00.004-05:00</published><updated>2008-10-22T11:14:57.617-05:00</updated><title type='text'>Innovating against a tide of cuts and closures</title><summary type='text'>(Vickey  Williams)With  continuing reports of newspapers losing sections,  publication days and a few even closing their doors, we have to hope there is  also an all-out push for finding new audiences and new revenue sources. As traditional  media accelerates toward a future where success increasingly relies on our  digital game, what should we pack along from the past? First, count me among </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/5079024727747990926/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=5079024727747990926' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/5079024727747990926'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/5079024727747990926'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/10/innovating-against-tide-of-cuts-and.html' title='Innovating against a tide of cuts and closures'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-3460100257843476078</id><published>2008-10-15T09:13:00.003-05:00</published><updated>2008-10-15T09:35:30.042-05:00</updated><title type='text'>Building the local media company of the future</title><summary type='text'>(Rich Gordon)TV stations and newspapers in local markets have been extremely successful  businesses for many decades, but their futures look cloudy now as readers,  viewers (and even worse, advertisers) move away from these mass media products  in favor of more targeted media.  For digital services that focus on national content and audiences, I am  pretty optimistic that advertising revenue (and</summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/3460100257843476078/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=3460100257843476078' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/3460100257843476078'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/3460100257843476078'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/10/building-local-media-company-of-future.html' title='Building the local media company of the future'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-104036842735541785</id><published>2008-10-07T15:50:00.005-05:00</published><updated>2008-10-07T16:09:13.843-05:00</updated><title type='text'>Why the Trib now catches my eye</title><summary type='text'>(Mary Nesbitt)  Add my voice to those who think the Chicago Tribune's print  redesign is a great  improvement rather than the beginning  of the end.  It's a more visually  interesting paper, it has energy and vigor, the Sunday paper is a more  manageable size and there is a refreshing lack of those lengthy, worthy-but-dull  eye-glazers that I'll wager very few people ever started to read, let </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/104036842735541785/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=104036842735541785' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/104036842735541785'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/104036842735541785'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/10/why-trib-now-catches-my-eye.html' title='Why the Trib now catches my eye'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-2099123216241868564</id><published>2008-09-30T15:51:00.001-05:00</published><updated>2008-09-30T15:57:31.273-05:00</updated><title type='text'>Content is great. What about the service?</title><summary type='text'>(Steve Duke)  Monday was the big day for the Chicago Tribune, the day the  paper rolled out its much-anticipated new  design. Others are critiquing that effort (here and here, for example). I  want to share an anecdote about a different aspect of the roll-out.Unveiling and selling a new design takes a big push, and the  Trib bent itself to the effort. There were advance stories wedged into the "</summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/2099123216241868564/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=2099123216241868564' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/2099123216241868564'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/2099123216241868564'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/09/content-is-great-what-about-service.html' title='Content is great. What about the service?'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-9092022939697667994</id><published>2008-09-23T14:39:00.007-05:00</published><updated>2008-10-02T11:29:07.465-05:00</updated><title type='text'>Digital lessons from a Google exec, a casino mogul, Darwin and a tortoise</title><summary type='text'>(Vickey Williams)Strange things happen in Vegas every day so it wasn't weird at  all to hear a casino mogul and a Google executive advise newspaper editors on  the evolution of their industry. For  everyone who missed the recent Associated Press Managing Editors conference  because their employers didn't work hard enough on evolution far enough back to  preserve the 2008 travel budget, there's </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/9092022939697667994/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=9092022939697667994' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/9092022939697667994'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/9092022939697667994'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/09/digital-lessons-from-google-exec-casino.html' title='Digital lessons from a Google exec, a casino mogul, Darwin and a tortoise'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-8739565572322883804</id><published>2008-09-16T12:34:00.003-05:00</published><updated>2008-09-16T14:44:28.263-05:00</updated><title type='text'>How traditional and online news audiences differ</title><summary type='text'>(Rich Gordon)A new research  report from the Pew   Research Center  for The People &amp; The Press offers some valuable insights into the nature of  today's audience for news. The report nicely segments the audience into four groups based on their  interest in news and their primary news sources:Traditionalists (46 percent of American adults) rely almost exclusively on traditional       media sources</summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/8739565572322883804/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=8739565572322883804' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/8739565572322883804'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/8739565572322883804'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/09/how-traditional-and-online-news.html' title='How traditional and online news audiences differ'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-7011576490914282002</id><published>2008-09-10T11:16:00.012-05:00</published><updated>2008-09-10T12:14:12.258-05:00</updated><title type='text'>Breathe deeply - the Millennials are here</title><summary type='text'>(Mary Nesbitt)Talking with aspiring young journalists as the school year  begins is a wonderful antidote  to breathing the smog of despondency that  envelopes many news veterans. The students are hopeful and eager, with  limitless energy.  They don't have much -  if any - newsroom cultural baggage.  (And  let's keep it that way.)While they're definitely a unique segment, they provide  insights </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/7011576490914282002/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=7011576490914282002' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/7011576490914282002'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/7011576490914282002'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/09/breathe-deeply-millennials-are-here.html' title='Breathe deeply - the Millennials are here'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-3086722551448796260</id><published>2008-09-04T15:07:00.003-05:00</published><updated>2008-09-04T16:21:43.854-05:00</updated><title type='text'>Improving your visual storytelling on the Web</title><summary type='text'>(Steve Duke)A real advantage of the Web  versus print or TV are the digital tools for visual storytelling, especially  complex stories and those involving numbers. If the stories can be made  interactive, all the better.Here are a handful of  examples to stimulate your own ideas. Some, such as the example from MSNBC, are  pretty straightforward storytelling improved by the visuals. Others use </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/3086722551448796260/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=3086722551448796260' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/3086722551448796260'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/3086722551448796260'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/09/improving-your-visual-storytelling-on.html' title='Improving your visual storytelling on the Web'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-27481273.post-2438126344292903144</id><published>2008-08-28T11:33:00.002-05:00</published><updated>2008-08-28T12:13:50.203-05:00</updated><title type='text'>Reaping success in Brazil</title><summary type='text'>(Michael P. Smith)There are many reasons that can explain  the current success the attractive and sophisticated Brazilian newspapers are  currently enjoying. Let's count them:The       growing economy (while not China)       sure is creating a lot of advertisers.  With       the economic boom, comes higher education, better jobs and a bigger middle       class eager to be part of the mainstream </summary><link rel='replies' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/2438126344292903144/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://www.blogger.com/comment.g?blogID=27481273&amp;postID=2438126344292903144' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/2438126344292903144'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/27481273/posts/default/2438126344292903144'/><link rel='alternate' type='text/html' href='http://www.readership.org/blog2/2008/08/reaping-success-in-brazil.html' title='Reaping success in Brazil'/><author><name>Media Management Center</name><uri>http://www.blogger.com/profile/15447403134761702680</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='04978747218720061858'/></author><thr:total>3</thr:total></entry></feed>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          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