Outsell: Readers switching to Internet for "News Right Now"
A new report from Outsell contends that newspaper circulation will continue to decline at a 3.5% annual rate as new consumers turn to the Internet for "News Right Now." Jack Loechner at MediaPost summarizes the report; newspapers will be most vulnerable on national topics and strongest on local topics, news, family events, and entertainment. Paywalls don't seem promising; 75% of these surveyed said they would look for free news elsewhere online if their newspaper Web sites required some sort of paid subscription.