Media Management Center      MediaInfoCenter      McCormick Fellows      Kellogg School of Management      Medill

Noted by the Readership Institute
Friday, April 11, 2008

Forrester Research on Groundswell

A book by Charlene Li and Josh Bernoff at Forrester, Groundswell: Winning in a world transformed by social technologies, has just come out. The book includes 25 case studies of companies that harnessed the power of social applications and turned it into an advantage.

AddThis Social Bookmark Button

Permalink
Posted at 3:53 PM
Email this post:


Comments:

Post a Comment


Links to this post:
Create a Link


Get Smart Blog Main Page







Search the Noted by the Readership Institute blog

©2008 Readership Institute • 301 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110
phone: 847.491.9900 • fax: 847.491.5619 • email: institute@readership.org